I build high-tech software + systems for low-tech companies.
In 2020, at the height of the pandemic, I started a home
cleaning business with my wife out of our garage. She cleaned
people’s houses, and I did everything else, including
mixing cleaning solutions at our kitchen sink. Over the course
of 5 years, we scaled to 25 W2 employees, 300 recurring
customers, and $1m annual revenue, with me still doing
everything that wasn’t cleaning — branding, website,
ads, sales, estimating, scheduling, customer support, billing,
payroll, recruiting, training, etc. — and I managed it all
on a homegrown tech stack that I stitched together over 5 years
of trial, error, and lots of tinkering (all before AI could
help).
After selling the cleaning co, I transitioned into consulting at
an agency. Now I could take the system design principles I had
built for my little company and apply them at big Fortune 500
companies. You’d be surprised how similar a 25-person
company and 25,000-person company look at the systems level
(just a lot more rows).
In 2025, I used Claude Code for the first time and my world
changed in an instant. Suddenly I could build anything
from scratch. I was no longer limited to cobbling
together off-the-shelf tools. And I could build systems with
agents in them — automated processes that could
think dynamically and solve more than just the 1 or 2 problems
they were originally designed for.
As I got deeper into AI, I had an epiphany — this
high-tech AI stuff can actually have the biggest impact at
low-tech companies — places where there
isn’t an IT guy and everything still happens in
spreadsheets, email, or paper (shudders). AI coding
tools let us build custom systems fast (and cheap), and automate
things that used to require somebody logging in and clicking
around on a screen that they didn’t want to learn. Now, we
can basically flip a switch and incredibly smart systems just
start running in the background. Low-tech companies can stay
focused on the real work (the stuff that AI won’t be able
to replace), while smart tech keeps the whole operation humming
behind the scenes.
Sadly, there are a lot of snake oil salesmen peddling “AI
operating systems” to companies. They have no idea how the
technology works and absolutely no idea how to apply it inside a
real-world business. It’s a disaster waiting to happen. I
aim to be the opposite. I know the technology, but more
importantly, I’m going to learn everything about how your
business operates — the good, the bad, and the ugly. Then
we’ll work together to sketch out bite-sized improvements
that make work smoother for everybody, without anyone
having to learn a new app or become an AI expert. Work tech that
just works.